Spot the difference

Courtesy of the Met Office

I suppose Alex Deakin could have changed his shirt or put a tie on, but it would still be quite apparent, to me at least, that the early morning video forecast from the Met Office had been recorded the night before. Who wants a forecast that’s more than ten or twelve hours old? To me it would be like an outstation forecaster briefing an aircrew for night flying about what the weather they could expect for a sortie the next day. This morning’s weather did catch Alex Deakin out this morning though, because despite all the cloud, it was a thin and broken enough to allow a lot more fog across eastern England than he had anticipated the evening before, and rather surprisingly there is no yellow warning in force for it.

I was just looking at the YouTube viewing figures for the Met Office forecast (see list below). It certainly knocks my blog statistics into a cocked hat, but as much as I like the concept of the video forecast they produce it does make me wonder is it all worth it? It probably is because the video forecast is featured in their Weather App aimed at mobile devices and will be the main way it’s viewed. It could also be used internally as a training aid for new presenters as well. The figure’s for people viewing it on YouTube on Monday morning forecast this week shows that many people must use it to plan their trips back to work. The widespread fog this morning underlines just how important accuracy is in a warning that’s old before it starts. It’s certainly not meant as a detailed forecast – how can it be when it attempts to cover the weather for the whole UK in just three minutes – and that’s the problem. I think four forecasts a day is a bit excessive, and it may be better if they issued just three, one early (and not taped from the night before), another at lunchtime and the other in the evening, and maybe extend them to five rather than three minutes. This radical idea may upset some of the existing presenters, but after all there is a team of forecasters that are on duty 365-24-7 who must be up for it, or should that be up to it?

  • Mon Morning* 11,644
  • Mon Mid Morning 1,339
  • Mon Afternoon 1,256
  • Mon Evening 1,601
  • Tue Morning* 2,974
  • Tue Mid morning 1,303
  • Tue Afternoon 1,981
  • Tue Evening 1,366
  • Wed Morning* 1,744

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