Whats wrong with the word ‘veer’?

Courtesy of the BBC

What exactly is wrong with weathercasters use of the words veer or veering, or come to that back and backing? Is it deemed just too technical a term for the vast majority of the UK public who tune in to watch the weather forecast on TV? Darren Bett did it in the lunchtime weather today, but he is not alone, most if not all of the other members of the Meteogroup team at the BBC do it. Perhaps they get it drummed into them in basic training that terms like veer or back will not be tolerated. I can think of other phrases that are similarly rarely if ever used, windchill for example, don’t you know that’s the feels like temperature? And don’t call that a cold front, can’t you see it’s just a band of cloud. Perversely they don’t seem to have any trouble with the term jetstream, but then they usually tag ‘fast moving ribbon of cloud high up in the atmosphere’ on to it just for good measure.

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